|
Today,
many people are accessing their bank account through the
Internet.
With
full fledged banking services available online, 24/7, from
the comfort of your own home, office, or even smart mobile
device, there will be no turning back, and more and more
users will start accessing their bank account and handling
their financial transactions, through the Internet. Many
banks even offer discounted fees for online electronic
transactions. Not having to pay for a bank clerk to deal
with you is saving the bank costs, and usually they are
willing to pass on a minute bit of their extra profits, to
you, their customer.
But the
real promise of online Internet banking is yet to have been
realized.
Banking
is one of the business fields with the least competition.
Just working out the banks fees, commissions and other ways
they dip their hand into your pocket would require an MBA
(would that do?). With so little clarity, most customers
make uninformed choices about their banking institutions,
without even trying to compare the cost they will be
incurring.
Also,
the number of different banks out there offering their
services is quite limited compared to the huge profits they
are making. With tough regulatory requirements and high
start-up costs for opening a bank, the competition in this
field has always been insufficient to really benefit the
consumers.
Like in
so many other fields, in online banking, the Internet
promises to start a revolution of sorts. Access to financial
information is becoming easier, and online services are
great at replacing the need to run from location to
location, gathering information and comparing it to find the
best deals. So why not for banking as well?
Once the
information is more readily available, bank customers will
be able to shop around for better deals – lower bank fees
and commissions, better forex trading spreads, higher
interest for savings accounts, lower interest charged for
overdrawn accounts, etc.
Also
switching banks is sure to become easier and easier, with
banking websites already helping users open new accounts and
transfer their funds, investments and even debt from bank to
bank.
The need
is there for more advanced information and services with
regard to the choice of the best bank for each customer.
Once
users have an easier time comparing bank rates and
commissions and calculating which bank would offer them the
best service for the lowest rates, we can expect a big shift
in the way banks operate vis-à-vis their customers,
reminiscent of the changes that occurred in other financial
fields, as well as in communications, news and media,
shopping, and several other business fields in which the
internet was a serious disrupting force, creating havoc in
older business models, but also giving immense benefits to
consumers.
We are
all waiting for these benefits to be materialized in the
field of banking. After so many years of being under their
thumb, it will feel great to be able to 'click away' to
greener fields.
|